Campaigns
Client
Champs Public Health
Undiagnosed hypertension is a significant issue in Cheshire and Merseyside, with many people unaware of the risks. To tackle this, we developed a new brand, digital tool, and social media campaign designed to encourage conversations about blood pressure and overall wellbeing within the community.
What We Did
To support local pharmacies and health trainers in offering blood pressure checks, we created the Happy Hearts web app. This simple yet effective digital tool facilitates a 2-3 minute conversation between health professionals and patients, encouraging them to discuss their lifestyle, interests, and heart health. This approach aims to increase patient willingness to undergo a blood pressure check.
The project was based on qualitative research that explored ways to motivate people to adopt healthy lifestyle changes, focusing on risk factors, self-care, and medication adherence. The insights gathered informed the development of the brand, identity, and user journey for the tool, ensuring it supported both patients and health professionals effectively.
The tool was developed in close collaboration with pharmacies, health trainers, and patient representatives to ensure it met the needs of all users. Feedback from these groups helped shape the app’s content, format, and tone of voice, creating a product that resonated with the target audience.
Alongside the app’s launch, we provided a training package for professionals, boosting their confidence in using the tool. Following the launch, we rolled out a targeted social media campaign using static and animated content to engage diverse audiences across the region.
Why It Matters
Undiagnosed hypertension remains a serious issue in Cheshire and Merseyside, with many individuals unaware of the potential risks. Tools like Happy Hearts, which facilitate conversations between the public and health professionals, are essential for encouraging people to take control of their health and address these issues.
Our collaborative approach, involving health professionals and patient representatives, was key to the project’s success. By co-creating the brand and tool, we ensured it was both effective and user-friendly.
Impact
3.4 million reach from social media ads
Happy Hearts has become the brand for a range of related campaigns
The platform has been integrated into health settings, with a comprehensive CVD website and multiple campaigns
Since its launch, Happy Hearts has become a vital resource in promoting heart health across Cheshire and Merseyside, helping to spark important conversations that could save lives.
