Digital Platform

Client

CHAMPS Public Health Collaborative

Website

https://kindtoyourmind.org/

Empowering Mental Wellbeing Across Cheshire & Merseyside

Empowering Mental Wellbeing Across Cheshire & Merseyside

Empowering Mental Wellbeing Across Cheshire & Merseyside

The Challenge

Mental health support can often feel fragmented or impersonal. Champs wanted to change that - by creating a digital platform that would offer tailored mental wellbeing support to people living and working across the region.

Our Approach

We led the end-to-end delivery of the Kind to Your Mind platform, from discovery to launch and beyond.

  • Stakeholder Engagement: We collaborated with a wide range of stakeholders across Cheshire and Merseyside to understand the diverse needs of users. This insight shaped every aspect of the platform.

  • User-Centred Design: We designed and built a fully responsive, accessible website on WordPress, with a focus on simplicity, clarity, and emotional support. The site includes a personalised dashboard that recommends resources, services, and tips based on user input - ensuring every visitor receives support that’s relevant to them.

  • Iterative Testing: The platform was tested with real users throughout development, ensuring it remained intuitive, inclusive, and effective.

  • Accessibility First: Built with accessibility at its core, the site meets WCAG standards to ensure everyone can access the support they need.

Driving Engagement

Following launch, we delivered a multi-channel and multi-level campaign to raise awareness and drive traffic to the site. This included:

  • Social media advertising and content (Facebook, Instagram, Snapchat, YouTube)

  • Posters for use in community health locations

  • Radio and Spotify ads

  • Partner toolkit to enable local 

The campaign has helped amplify the message of kindness and mental wellbeing, reaching thousands across the region.

The Impact

The Kind to Your Mind platform is now a trusted digital hub for mental health and wellbeing in Cheshire and Merseyside. It empowers users to take control of their mental health with personalised, practical support - right when they need it.

Got an Exciting Project?

Let’s Bring Your Vision to Life!

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Got an Exciting Project?

Let’s Bring Your Vision to Life!

We'd love to explore how we can help you deliver communications that matter.

Got an Exciting Project
Let’s Bring Your Vision to Life!

We'd love to explore how we can help you deliver communications that matter.

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© 2024 Kaleidoscope. All rights reserved.

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Join our newsletter and stay up to date on the latest from Kaleidoscope

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© 2024 Kaleidoscope. All rights reserved.

Suite 601, 602, 604B Cotton Exchange Bixteth Street Liverpool L3 9LQ