Digital Platform
Client
CHAMPS Public Health Collaborative
Website
https://kindtoyourmind.org/
The Challenge
Mental health support can often feel fragmented or impersonal. Champs wanted to change that - by creating a digital platform that would offer tailored mental wellbeing support to people living and working across the region.
Our Approach
We led the end-to-end delivery of the Kind to Your Mind platform, from discovery to launch and beyond.
Stakeholder Engagement: We collaborated with a wide range of stakeholders across Cheshire and Merseyside to understand the diverse needs of users. This insight shaped every aspect of the platform.
User-Centred Design: We designed and built a fully responsive, accessible website on WordPress, with a focus on simplicity, clarity, and emotional support. The site includes a personalised dashboard that recommends resources, services, and tips based on user input - ensuring every visitor receives support that’s relevant to them.
Iterative Testing: The platform was tested with real users throughout development, ensuring it remained intuitive, inclusive, and effective.
Accessibility First: Built with accessibility at its core, the site meets WCAG standards to ensure everyone can access the support they need.
Driving Engagement
Following launch, we delivered a multi-channel and multi-level campaign to raise awareness and drive traffic to the site. This included:
Social media advertising and content (Facebook, Instagram, Snapchat, YouTube)
Posters for use in community health locations
Radio and Spotify ads
Partner toolkit to enable local
The campaign has helped amplify the message of kindness and mental wellbeing, reaching thousands across the region.
The Impact
The Kind to Your Mind platform is now a trusted digital hub for mental health and wellbeing in Cheshire and Merseyside. It empowers users to take control of their mental health with personalised, practical support - right when they need it.
