Campaigns
Client
University of Liverpool
Website
https://men4change.co.uk/
In a time when conversations about masculinity are more important - and more complex - than ever, we're proud to have launched Men4Change: a practical, facilitator-focused platform commissioned by the University of Liverpool.
Masculinity is under scrutiny - from rising concerns around misogyny online to growing awareness of male mental health. There’s a clear need for spaces where men and boys can explore what it means to be male today - and how to unpick the pressures, expectations, and stereotypes that often come with it.
Supporting healthier conversations about masculinity
Men4Change is a toolkit designed to support trained facilitators in leading constructive conversations with men and boys around masculinity, gender, friendships, sex, and relationships. It’s about creating space for reflection, growth, and alternative narratives - without judgment.
The platform builds on Lads on Social Media, a research-led project by the University that explored how online spaces shape young men’s ideas of masculinity. We supported both initiatives by designing and building user-friendly websites that turn academic insight into tools for real-world change.
Built in Framer, the Men4Change site is designed for speed, clarity, and ease of use - enabling content to evolve as the conversation does.
