Elevating a Leader in Sustainability

Iceland Foods has long been a trailblazer in responsible retail, championing efforts to “do the right thing” and driving market disruption to create meaningful change. Our partnership spans multiple communication initiatives designed to showcase the retailer’s bold steps in sustainability.

Our journey began with the planning, design, and development of a dynamic new website. This platform serves as a hub for powerful stories that demonstrate Iceland’s commitment to sustainability through measurable actions. The website is designed to:

• Build awareness of Iceland’s dedication to a sustainable future.

• Foster understanding of its key sustainability priorities.

• Create a community of advocates aligned with its mission.

Through this platform, Iceland isn’t just talking about sustainability, it’s demonstrating how it’s driving real change.

Expanding the Impact

Following the launch of the website, we’ve continued to collaborate with Iceland Foods on designing their sustainability reports. These reports provide detailed insights into their actions and progress in critical areas, including:

• Plastics: Reducing plastic waste through innovative packaging solutions.

• Palm Oil: Eliminating unsustainable palm oil from products.

• Food Waste: Minimising waste across the supply chain.

• Carbon Emissions: Cutting emissions to reduce environmental impact.

These digital publications are crafted to engage key stakeholders, industry leaders, regulators, employees, and customers in building a collective movement for sustainability. By showcasing Iceland’s priorities and measurable impacts, we’re helping to inspire change across the retail industry and within local communities.

Why It Matters

Sustainability is essential for securing our environmental, economic, and social future. Partnering with organisations like Iceland Foods to amplify their impact is critical to driving broader change. Our work empowers Iceland to leverage its platform to:

• Spark conversations about sustainable practices.

• Showcase the tangible outcomes of their actions.

• Influence change at a systemic level.

The website and associated publications are designed to reflect the depth and breadth of Iceland’s sustainability initiatives while offering flexibility to evolve as the sustainability landscape shifts.

The Results

Since the website’s launch, it has welcomed 87,633 users, demonstrating significant engagement with Iceland’s sustainability efforts.

Our collaboration has been enriched by the passion and authenticity of Iceland’s team, who are unwavering in their belief that sustainability is the right path forward. We are proud to support them in communicating their vision and amplifying their impact.

This partnership underscores the power of purpose-driven storytelling and effective communication in inspiring change. Together, we’re building a more sustainable future.