Brand
Client
University of Liverpool - Career Studio
Duration
2.5 Months
We partnered with the University of Liverpool to design, implement, and launch a groundbreaking new brand for their revolutionary Career Studio, a careers service aimed at transforming how students engage with their futures.
The brief challenged us to push boundaries while adhering to corporate guidelines, crafting an identity that would inspire students to think differently about their careers.
A Fresh, Forward-Thinking Brand
The core challenge was to develop a brand identity within just 10 weeks that was innovative, engaging, and aligned with the University of Liverpool's established branding. Our solution centred around a graphic concept inspired by the hexagon—a symbol of structure, collaboration, and multifaceted opportunities. The hexagon also subtly referenced the industrious nature of bees and their honeycomb, evoking themes of hard work and growth.
This symbol became central to the visual identity, housing the logo alongside the University’s corporate branding. We expanded the design into a cohesive visual language to communicate the service’s diverse offerings and value proposition to students.
Comprehensive Brand Application
The new identity was seamlessly applied across a range of platforms and mediums, ensuring a consistent and engaging experience for students:
The physical environment of the new Career Studio
Animated visuals and digital content
Over 30 printed publications, guides, and resources
PowerPoint presentations and emails
Social media graphics and infographics
Why It Matters
Engaging students in the future of their careers is crucial to helping them realise their potential. Traditional careers advice models were failing to capture the dynamic and fast-paced nature of modern student life. The University of Liverpool’s decision to rethink their approach was bold and forward-thinking, aiming to inspire students to take control of their career paths in a way that resonated with their aspirations.
Our collaboration with a diverse client team, from communications and IT to estate management and careers service leaders—required an agile, co-creative approach to ensure alignment across all stakeholders. This collaborative effort resulted in a brand that truly represents the new era of career services at the University of Liverpool.
Impact
Successful brand rollout within just 10 weeks
Career Studio recognised as a pioneering service within the sector, gaining national attention as a trailblazer in student career development
The Career Studio has set a new standard for how universities can engage students with their future careers, marking a significant step forward in shaping the next generation of professionals.
