Brand
Client
QVC
Kaleidoscope has partnered with QVC for several years to create key tools that support their global employee communications and engagement strategy. With a workforce spanning the globe, it’s essential to acknowledge and respect the diverse cultures at play and adapt communication models to local needs. Our work has been pivotal in helping QVC foster connection and alignment across teams worldwide.
Creative Solutions for a Diverse, Global Audience
Our collaboration with QVC has involved designing a wide range of materials, including reports, presentations, and digital content, covering topics such as corporate culture, gender pay gaps, and celebratory events. All of our work has adhered to QVC’s brand guidelines while embracing the opportunity to deliver fresh, creative concepts that resonate with employees across different teams, regions, and continents.
By working closely with QVC's internal teams, we gained a deep understanding of their goals and ambitions, which allowed us to provide tailored, impactful communication that aligns with the brand's global vision.
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Why It Matters
Engaged employees are not only more productive and efficient, but they also contribute to improved customer retention and lower staff turnover. Most importantly, they are happier—both at work and in their personal lives. We believe effective internal communications play a crucial role in driving engagement, particularly in a global organisation like QVC, where over 20,000 staff members work across multiple locations.
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Understanding QVC’s brand identity was key to ensuring the success of our communications, allowing us to craft messages that aligned with their values while addressing the unique needs of each region. The result is a cohesive communication strategy that inspires, informs, and connects employees across borders.
Impact
Seamless communication across multiple countries and cultures
Enhanced employee engagement and satisfaction
Strengthened global brand identity and alignment within the workforce
Through this continued partnership, we have helped QVC maintain a workforce that feels connected, valued, and engaged, contributing to a more motivated and efficient global team.