Brand
Client
Bethell
Bethell Group, a leading privately-owned construction and utility services company, was embarking on an ambitious expansion plan and sought a new brand identity to support its growth. We were tasked with developing a solution that was both practical and creatively engaging, understanding how the brand would be implemented across Bethell’s diverse operations and sites.
What We Did
Through a collaborative creative process involving workshops with Bethell’s senior leadership, we identified the key requirements for a new brand that would align with the company’s future vision. This included developing creative options for a core brand mark and visual language that could work seamlessly across a variety of touchpoints, from offices and transit to on-site locations across the UK.
The final brand solution clearly defines Bethell’s portfolio in two key service areas—civils and utilities—while offering flexibility for targeted communications specific to the utilities market.
Why It Matters
As Bethell enters a phase of significant growth, a clear and strong brand identity is vital for engaging new clients and attracting talent. The new brand supports the organisation’s aspirations, providing a foundation for expansion into new markets and ensuring the company is well-positioned for future success.
Organisations like Bethell play a crucial role in shaping the infrastructure that supports modern life—building the roads, networks, and services that keep society moving.
