2025 is here, and at Kaleidoscope, we're already thinking about how Pantone’s Colour of the Year will influence design and communications. As we step into a new year, the colour we use to communicate has the potential to shape how we connect with audiences, evoke emotions, and reflect current cultural shifts.

PANTONE 17-1230 Mocha Mousse

So, what’s Pantone’s pick for 2025? Say hello to PANTONE 17-1230 Mocha Mousse. This rich, earthy brown is more than just a colour; it's a mood. Combining warmth and elegance, it brings an understated sophistication that appeals to a wide range of sensibilities. Leatrice Eiseman, Executive Director of the Pantone Color Institute, describes Mocha Mousse as “infused with subtle elegance and earthy refinement,” creating an atmosphere of calm and luxury. It’s a shade that invites connection while maintaining a modern edge.

What makes Mocha Mousse so special? It’s versatile. Its grounding presence makes it perfect for everything from branding to interior design, fashion, and digital communications. It’s a colour that conveys reliability and warmth while feeling fresh and contemporary, a true reflection of the times.

The Emotional Power of Colour

As communicators, we know that colour is more than just visual, it’s about the emotions it evokes and the stories it tells. Mocha Mousse is poised to be the perfect companion to campaigns that are warm, inclusive, and invite deeper connections.

What do you think? How will Mocha Mousse feature in your design projects for 2025?

We’d love to hear your thoughts!