Often the first face you’ll see when you start working with us, James helps to shape the direction of each project from the word go, providing a bridge between business strategy and creative.

He has led programmes that have shaped the experiences of customers, communities and employees for clients across many sectors including utilities, pharmaceuticals, construction, government and the NHS.

Although his work has spanned many issues, James believes it is crucial for any creative communications programme to work around a consistent set of principles — keep things simple, be bold and embrace collaboration.

Strategy doesn’t have to be a big, long document. It’s a mindset that encourages us to challenge what we’re doing to hit the right notes, every time