A unique difference

  • Windmills Foundation
  • Education
  • Design, Development, Video and animation

The Windmills Foundation aims to inspire a future generation of young people to maximise their skills, talents and passions to make their unique difference in the world around them. We worked with Windmills to create a new website to showcase its extensive library of resources; alongside an animation and interactive tool.

At the heart of the brief was a focus on the user journey to enable easy navigation of the wide range of programmes that Windmills has developed and make the tools and resources easily available. 

Inspiring a generation

Working with the existing Windmills Foundation identity, we initially created a visual concept for the site which was fresh and clean, whilst also aligning with wider communications and collateral that Windmills had produced.

This was then taken into development using WordPress in which we developed a three tier menu to enable easy navigation of the wide range of resources in a sustainable manner. Take a look at the site.

Alongside the website we also developed an interactive tool, using React, to enable users to discover the skills they love using and are really good at – try out the tool here.

Finally, we also developed a character-led animation to provide an introduction to the Windmills Foundation, its ethos and vision. This is carried on the website to provide a prominent explanation of the organisation – take a look at the animation on this page below.

Why it matters

Windmills Foundation has a vision to creatively collaborate with like-minded partners on exciting projects that inspire and empower young people to live their best lives and make their unique difference in the world. They take a whole life, whole person, whole organisation, whole community approach.

Empowering young people to be in control of their choices and their future is so important, and the role that Windmills Foundation plays in enabling this is fantastic.

Windmills Foundation develops innovative approaches and resources that enable young people to create their vision for the future.

Why Windmills Foundation matters to us?

Windmills Foundation has a vision to creatively collaborate with like-minded partners on exciting projects that inspire and empower young people to live their best lives and make their unique difference in the world. They take a whole life, whole person, whole organisation, whole community approach.

Find out what matters to them here

What we’ve done with Windmills Foundation

  • Website design and development
  • Interactive decision-making tool
  • Character-led explainer animation

Alder Hey Children’s Hospital cares for over 330,000 children, young people and their families every year.

As one of Europe’s biggest and busiest children’s hospitals, it treats everything from common illnesses to highly complex and specialist conditions.

Why Alder Hey matters to us?

Alder Hey is an incredible organisation that does amazing things for children and their families across the UK. It is focused on the future through its innovation and pioneering research but is anchored by its unwavering commitment to giving children the very best care, and sets out to make them feel happy, safe and confident as they play, learn and grow.

Find out what matters to them here

What we’ve done with Alder Hey

  • Brand identity
  • Animations
  • Strategic reports and publications
  • Environmental graphics and signage
  • Employee communications
  • Employee campaigns

My Riverside

  • Riverside
  • Housing
  • Campaigns, Design, Strategy and planning, Video and animation

We worked with Riverside to develop a campaign to lead the roll-out of its refreshed customer portal, My Riverside.

Key to the brief was a need to deliver a concept that cut through wider customer communications

Making life easier

Riverside have redeveloped their customer portal, My Riverside, and commissioned Kaleidoscope to develop a new campaign to spearhead the launch and drive customer engagement with it.

My Riverside is a digital platform that enables Riverside customers the ability to easily manage their home through reporting repairs, checking accounts and making payments online.

Our initial role was to establish a distinctive creative concept that would set My Riverside apart from wider Riverside communications.

The platform had already been launched previously but did not achieve the required engagement, so this concept had to stand out and demonstrate that the platform was something to take notice of.

The concept used customer insight which highlighted the primary perceived benefit of the platform to be speed and ease of use.

We therefore built on this and brought it to life using a blend of copy lines and abstract photography, alongside a bright and vibrant colour palette, to articulate how My Riverside was quick and easy to use, and that customers could use the time they saved to do things they really wanted to do.

This was supported by a consistent logo device which reinforced the convenience of the platform and how it could be accessed anywhere, anytime and on any device.

The campaign was launched in a targeted way across Riverside’s customers using multiple print and digital channels, with different content being delivered to a range of customers segments to reflect the differing levels of service’s available in regions and variations in customer engagement with digital tools.

Why it matters

Managing a home can be complex and time consuming, and for many of us can seem overwhelming at times. The My Riverside platform aims to help make this simpler and easier and enable its customers to get on with the things that are really important to them.

Using customer insight to inform our creative direction was vital to the effectiveness of this concept – it provided absolute clarity on what was really important to Riverside’s customers.

Happy Hearts

  • Champs Public Health Collaborative
  • Health
  • Campaigns, Design, Social and Digital Marketing, Video and Animation

We created a new brand, digital tool and social media campaign to help start conversations about blood pressure and wellbeing with the public.

Undiagnosed hypertension is a serious problem in Cheshire and Merseyside, but many patients aren’t engaging with their own potential risks.

Starting a conversation

Undiagnosed hypertension is a serious problem in Cheshire and Merseyside, but many patients aren’t engaging with their own potential risks. To support pharmacies and health trainers in providing blood pressure checks in the community, we created a new digital tool to help start conversations about blood pressure and wellbeing with the public.

The Happy Hearts web app aids health professionals, by offering a 2-3 minute intervention that leads to a blood pressure check. It was carefully structured in a way that encourages patients to talk about themselves, their life and interests, before allowing the professional to illustrate how the health of their heart plays a crucial role in their life. This will hopefully increase their propensity to take a blood pressure check.

The project was based on a qualitative study which looked at how to motivate people to make healthy lifestyle changes. This work identified effective ways to use conversation to motivate behaviour changes around risk factors, self-care and medication adherence.

This provided us with clear insight that the brand and tool must deliver against. This allowed us to create early concepts around a brand name, identity, look and feel; and a user journey to structure the tool in a way that would support both the patient and health professional.

The tool was developed and tested in collaboration with pharmacies, health trainers and patient representatives to define the best format, content structure and tone of voice. This ensured that we were able to develop the tool in a live and dynamic way, incorporating audience feedback throughout.

On launch, the tool was rolled out alongside a training package for professionals to drive their confidence and propensity to use the tool.

Following launch we have then gone on to deliver a wide range of targeted social media campaigns using a blend of static and animated content (see below) to engage multiple audiences across the region.

Why it matters

Undiagnosed hypertension is a serious problem in Cheshire and Merseyside, but many patients aren’t engaging with their own potential risks. Tools to spark conversations between the public and health professionals are vital to encourage people to take control of their own health on such issues.

The collaborative approach we took to co-create the brand and tool with patient representatives and health professionals was critical to the success of the project.

Impact

3.4 million reach from social ads

Since launch Happy Hearts has now become the brand for a range of related campaigns and has been utilised for practical tools in health settings, a detailed CVD website and multiple social media campaigns.

Rethink Travel

  • Liverpool City Region Combined Authority
  • Transport
  • Campaigns, Social and digital marketing, Video and animation

Rethink Travel is an overarching integrated transport communications campaign to deliver public transport messages and influence passenger behaviour change during Covid-19 across the Liverpool City Region.

The campaign was a significant opportunity to make an important contribution to the city region’s response, recovery and on-going management to coronavirus.

Travelling through Covid-19

The brief was triggered by the national lockdown in March 2020 and the major implications it would have on the city region’s transport network in terms of service provision, capacity and passenger safety.

The core objectives were to:

  • Influence customer behaviour on choice of transport mode and expectations of them when travelling, protecting the safety of staff and the general public.
  • Manage customer expectations, ensuring they understood the rationale for the levels of service being provided
  • Ensure customers who still needed to travel by public transport have access to relevant and timely information about services

Using this evidence, an overarching campaign concept was established – ‘Rethink Travel’.  The concept was simple, instructional but emotionally engaging. It was flexible and would work whatever the message Crucially, it would also work under any national message e.g ‘Stay Home. Protect the NHS. Save Lives.’

The overarching concept was supported by a positioning line which was positive, inclusive and built on the vital sense of togetherness: ‘We can all help keep each other safe’. 

A detailed messaging framework was also developed to inform the campaign roll-out.

A visual identity was developed to bring the messaging to life using a flexible framework of illustrations, digital icons and photography; while still remaining on brand with LCRCA to provide a clear link to the ownership of the campaign.

The campaign was implemented across multiple channels from outdoor, news media advertising (print and digital), social media (organic and paid-for), videos and radio through to signage, uniform, print and more.

Campaign activity has been phased and targeted throughout the campaign to reflect the changing dynamics of Covid-19, encompassing direct informational messaging through to encouraging people to get active and walk or cycle to work rather than using cars, buses or trains. Similarly, the return to school and Universityrequired new phases to reassure and guide parents and students on how to travel safely – including a bespoke package for local schools.

Why it matters

Covid-19 is a once in a generation global crisis that has thrown every aspect of our lives into question. This means that clear and consistent communications has been more important than ever to help people make the right decision and keep themselves and others safe when travelling.

Having absolute clarity on the core messaging and visual identity has been crucial – the campaign has been delivered within an ever-changing landscape in which we have had to switch direction in a matter of hours due to a new Government directive.

Impact

Face covering compliance at 90%+ throughout

Use of the public transport network was higher than national average (e.g. bus patronage at 35% compared with 25% nationally), demonstrating the campaign reassured people who needed to use public transport that they still could

Career Studio

  • University of Liverpool
  • Education
  • Campaigns, Design, Development, Video and animation

We worked with University of Liverpool to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool. 

The brief required innovative and fresh thinking to deliver a break through identity that aligned with corporate guidelines yet pushed the boundaries in to engage students on their future careers. 

A brand for a new era of careers

The core brief was to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool within just 10 weeks.

A graphic concept, based on a hexagon, was developed to represent the multi-faceted nature of careers opportunities available to students, along with a nod to the hard-working and industrious nature of bees and honeycomb structures. 

The hexagon was used to carry the core logo, which was required to work alongside the corporate University of Liverpool logo;

and it was also used to develop a broader visual language to communicate the various themes of the service and its proposition to students.

The visual identity was applied extensively across multiple channels, including: 

  • The physical environment of the new careers service
  • Multiple animations
  • Over 30 printed publications and guides
  • PowerPoint presentations
  • Emails
  • Social media graphics / infographics. 

Why it matters

Engaging young people on their future careers is absolutely vital to encourage them to explore and identify what their future could be. The staid old model of careers advice was stagnating and didn’t represent the modern, dynamic nature of student life; so the brave and progressive ambition of UoL was critical to engage students in a different way.

We worked with a multi-disciplinary client team who were all focused on differing aspects of the service – from communications and IT to estate management and careers service leads. This required a robust approach to co-creation and engagement across a complex stakeholder set up.

Impact

Roll-out achieved within 10 weeks

The Career Studio has been identified as a trailblazing service in the sector across the country

Champs is a long-standing collaborative of nine Directors of Public Health and their teams serving 2.5 million people in C&M, who also have a strategic influencing role within the Liverpool City Region combined authority and the Cheshire & Warrington sub-region.

Why Champs matters to us?

Champs places collaboration at the heart of its comprehensive and systematic approach to improving public health priorities by large scale action and working together as system leaders across Cheshire & Merseyside. Health issues don’t recognise boundaries and so working together is vital to the wellbeing of our communities.

Find out what matters to them here

What we’ve done with Champs

  • Corporate website
  • Web apps for health priorities
  • Various campaigns on health priorities
  • Publications

Riverside is one of the leading registered providers of social housing in the UK, offering affordable housing and support to people of all ages and circumstances.

Why Riverside matters to us?

As a national organisation, with almost 56,000 homes under its management, Riverside plays a strong and positive role in many communities across England and Scotland. It is a values-driven organisation, with a strong sense of social responsibility and a firm line in accountability to our customers.

Find out what matters to them here

What we have worked on with Riverside

  • Employee engagement campaigns
  • Service brands and campaigns
  • Corporate publications and reports
  • Explainer animations
  • Vehicle liveries

The University of Liverpool is a public research university based in the city of Liverpool. Founded as a college in 1881, it gained its Royal Charter in 1903 with the ability to award degrees and is also known to be one of the six original ‘red brick’ civic universities.

Why University of Liverpool matter to us?

The University of Liverpool plays a pivotal role in Liverpool and the wider city region, whether it is through high-class education or research, as it strives to advance learning and ennoblement of life of people around the world.

Find out what matters to them here

What we’ve worked on with University of Liverpool

  • Department brand identities
  • Service brand identities
  • Student engagement campaigns
  • Service campaigns
  • Corporate publications
  • Event branding and collateral
  • AR experience