Catching cancer early saves lives. If we can detect it and start treatment early, it’s more likely to work – and more people will survive. Screening is always a choice, and this project aimed to encourage discussion across Cheshire and Merseyside that would enable thousands more people to make an informed decision on their screening options.
16,000 people are diagnosed with cancer in Cheshire and Merseyside every year, higher than the national average
What was the challenge?
Champs wanted to help support healthcare and community professionals in starting conversations about screening for breast, bowel and cervical cancers with people living in Cheshire and Merseyside.
They commissioned Kaleidoscope to help build an informative website platform and communications toolkit, with an overarching aim to educate and empower everyone from GPs to community nurses, community professionals and volunteers so they can start more early conversations about screening with the people they see every day.
Working closely with Champs, we reviewed their plan for the promotion of cancer screening and how a website and communication toolkit could support this ambition. As a result, we developed a new digital platform that provides professionals with all the information they may need to promote and talk about cancer screening within community settings.
The development of the platform initially focused on the creation of a new name ‘Early Detect, Early Protect’ and an accompanying look/feel which was tested amongst a representative sample of the target audience to ensure relevance and credibility.
Using an extensive research base, we then established a user journey for the platform that would define the content structure and flow, and provided the framework for us to move ahead into full design and development.
The platform consists of a number of areas of key content including information on different cancer types and different screening pathways to demystify what screening is and the steps involved.
This is supported by a resource toolkit, including a suite of posters and social media posts, that professionals can download and use to promote cancer screening within their communities. In addition a resource section displays a collection of relevant resources in an archive which users can filter using a number of categories.
Why it matters
400 users in first four weeks of launch
Catching cancer early saves lives. If we can detect it and start treatment early, it’s more likely to work – and more people will survive.
A rebrand is an exciting yet challenging project that requires a great deal of bravery. Whether it’s a small update to the logo or a complete overhaul of the brand identity, a rebrand can be a make-or-break moment for an organisation. In this blog, we’ll discuss why bravery is essential in a rebrand and how it can lead to success.
Firstly, rebranding is all about change. It involves stepping outside of the comfort zone and making bold moves to refresh the brand’s identity. This is where bravery comes in, as it takes courage to break away from the familiar and take a leap of faith. But, without change, a brand can become stagnant, and customers and stakeholders may lose interest. Therefore, being brave enough to embrace change is critical to a successful rebrand.
Secondly, rebranding requires authenticity. Consumers are becoming increasingly savvy and can quickly detect inauthenticity. Therefore, it’s essential for brands to be brave and stay true to their values and beliefs when rebranding. Staying true to one’s beliefs can sometimes mean going against the norm. But being authentic is critical in creating a brand that consumers can connect with on an emotional level.
Thirdly, rebranding is all about taking risks. A rebrand is an opportunity to differentiate the brand from its competitors and make it easily identifiable. However, to stand out from the crowd, a brand needs to take risks and push boundaries. This can be unsettling and scary. But, if done right, it can lead to a unique and memorable brand identity that resonates with consumers.
Fourthly, rebranding requires a great deal of communication. The rebranding process involves communicating changes to employees, stakeholders, and customers. It’s essential to communicate the reasons behind the rebrand and the changes being made. Communicating changes can be challenging, and there may be pushback. But, being brave enough to have open and honest communication can lead to a smoother transition and a better understanding of the rebrand.
Lastly, rebranding can be a vulnerable moment for a brand. It involves putting oneself out there and exposing the brand to potential criticism. However, being vulnerable is essential in building trust and creating an emotional connection with consumers. It takes courage to be vulnerable and put oneself out there.
In conclusion, bravery is an essential component of any rebrand. It takes courage to embrace change, stay true to one’s beliefs, take risks, communicate changes, and be vulnerable. However, being brave can lead to a successful rebrand that resonates with consumers, differentiates the brand from its competitors, and builds trust and loyalty. So, if you’re considering a rebrand, remember that bravery is key to success.
Liverpool BID Company is a private, not-for-profit limited company, working on behalf of 1,000 BID Levy Payers in Liverpool.
Why Liverpool BID matters to us
BIDs are a powerful, independent voice representing the interests of a varied community of organisations, committed to working together to ensure that the area continues to progress whilst providing the best possible trading and working environment for its occupiers.
Alternative Futures Group (AFG) is one of the largest not-for-profit Health and Social Care charities in the North West.
Why AFG matters to us
AFG has been changing lives, creating independence and achieving great outcomes for the brilliant people it supports for over 30 years – that is something that really matters.
Creating an explainer animation is a great way to communicate complex ideas in an engaging and easy-to-understand way. Whether you’re explaining a new product, service, or concept, an explainer animation can help you grab your audience’s attention and keep them engaged. In this post, we’ll take you through the steps involved in creating an explainer animation, from planning and storyboarding to animation and sound design.
Step 1: Planning and Scripting
The first step in creating an explainer animation is to plan out the overarching aim, messages and script. Start by identifying the key concepts you want to explain and write them down in a clear and concise way. This will help your project stay on track and ensure that your animation is focused and effective from the outset.
Once you have your key concepts in mind, start writing your script. This should be written in a tone and style that reflects the audience you want to engage. Keep in mind that your goal is to communicate complex ideas in a simple and engaging way, so use simple language and avoid jargon.
Step 2: Storyboarding
Once you have your script, the next step is to create a storyboard. A storyboard is a visual representation of your script that shows how each scene will be presented in your animation. It’s a critical step in the process because it allows you to visualise your animation and make sure that it flows smoothly from scene to scene.
To create a storyboard, start by sketching out your scenes on paper or on screen. You don’t need to be a great artist; simple stick figures and rough sketches are enough. Your storyboard should include all the key elements of each scene, such as characters and backgrounds.
Step 3: Visual Design
The next step is to create the visual design for your animation. This involves creating the characters, backgrounds, and other visual elements that will be used in your animation. This can be based on your brand identity and a suite of existing assets, or you may want to develop something from scratch.
When designing your visuals, keep in mind your target audience and the tone of your animation. If your target audience is young children, for example, you might want to use bright colours and simple shapes. If your animation is more serious or professional, you might want to use more muted colours and realistic designs.
Step 4: Animation
Once you have your storyboard and visuals, the next step is to create the animation itself. This involves bringing your visuals to life using animation software. There are many animation software options available, such as Adobe After Effects, Toon Boom, and Animaker.
When creating your animation, it’s important to keep your storyboard in mind and make sure that each scene flows smoothly into the next. Use sound effects and music to enhance your animation and make it more engaging.
Step 5: Sound Design
Finally, the last step is to add sound to your animation. This involves creating sound effects, a voice over and adding music to your animation. Sound effects can help enhance the visuals and make your animation more engaging, while music can help set the tone and mood of your animation.
When creating your sound design, it’s important to use high-quality sound effects and music that match the tone and mood of your animation. You can find many royalty-free sound effects and music tracks online, or you can hire a sound designer to create custom sound effects, voice over and music for your animation.In conclusion, creating an explainer animation takes planning, storyboarding, visual design, animation, and sound design. By following these steps, you can create an engaging and effective explainer animation that communicates complex ideas in a simple and engaging way. With a little practice and patience, you can create explainer animations that educate, entertain, and inspire your audience.
We work with many organisations to create a wide range of animations to being their brands, projects and campaigns to life – get in touch if you’d like to explore working together on your next project.
Dyslexia Scotland
Dyslexia Scotland
Education
Design, Development
Dyslexia Scotland is a national charity working to create a dyslexia-friendly Scotland. They aim to inspire and enable people with dyslexia to realise their full potential.
Empowering people with dyslexia to reach their full potential
What was the opportunity?
We have worked with Dyslexia Scotland for many years, developing and supporting their digital assets, corporate site, youth-focused hub, and online educational toolkit.
We were recently recommissioned to undertake a ground-up redesign and build of Dyslexia Scotland’s main charity website using best practice accessibility, as well as specific consideration to dyslexic users.
What did we do?
Working closely with Dyslexia Scotland, we identified their plan for business growth and how their website could facilitate it. As a result, we developed a new online platform providing both a flexible WordPress based CMS to provide them the freedom to manage their content, but also an integrated ecommerce store and customised subscription system to allow them to expand their digital product offering, increase their market reach and pursue the objectives from their strategic plan.
The platform consists of a new front end with a refreshed look and feel that has been built from the ground up with dyslexia-friendly accessibility in mind. It enables users to access a wealth of content and resources, purchase a membership subscription that unlocks premium content and resources, as well as make stand-alone purchases from the shop. We have also integrated EventBrite and JustGiving into the platform allowing for a seamless process when collecting donations or running charitable events.
The new platform now places greater emphasis on donations and memberships, as well as allowing them to raise additional funds through the sale of products and educational content using online payments. Ultimately helping them to achieve their goals of creating a dyslexia-friendly Scotland.
Why it matters
Dyslexia Scotland provides support to people with dyslexia, allowing them to feel confident in their abilities and improving their quality of life. We value communications that matter, and Dyslexia Scotland’s mission matters to us and to the lives of many people impacted by dyslexia.
We are proud to have supported Dyslexia Scotland by scaling their ability to have a positive impact on people’s lives.
A reading revolution
The Reader
Education, Health
Design, Strategy and Planning
National charity The Reader, which has spent more than 20 years bringing people together and books to life, commissioned Kaleidoscope to refresh and redefine its brand as it prepared to re-open its headquarters in Liverpool’s Calderstones Park following a £5m refurbishment.
The Reader believes that literature is a tool for helping us to survive and live well.
Radical and dynamic
The visual identity was developed to communicate the warmth and connection of the ‘reading revolution’ at the heart of The Reader’s work.
It aims to communicate all aspects of The Reader’s brand to reflect who they are today – a warm, radical and dynamic organisation that has literature and people at its heart.
The updated identity includes a refined version of The Reader’s previous organisational logo that will help the charity to attract a more age-diverse audience as it looks to scale its reading revolution. The simplified design has been chosen to work better across digital platforms.
We also created a family of sub-brands for the visitor experiences on offer at The Reader at Calderstones. These range from The Reader Storybarn, an imaginative playspace dedicated to the delights of reading for pleasure in families, to The Reader’s social enterprises, including the Café and Ice Cream Parlour, which generate revenues to support the charity’s work with communities.
The identity was developed in a pragmatic fashion, using practical working sessions with senior leaders from The Reader to define a clear brand hierarchy and strategy, ahead of developing visual approaches and brand guidelines in a timeframe of just eight weeks.
Why it matters
The Reader believes that the unique power of literature has the potential to connect individuals, help us feel better and to rebuild lost social bonds.
It brings people together and books to life in order to make warmer, healthier, stronger communities.
This was a wonderful project to be involved with an organisation that has incredible ambitions to grow its social impact and deliver lasting impact to the communities it serves and the wider health and well-being sector.
A unique difference
Windmills Foundation
Education
Design, Development, Video and animation
The Windmills Foundation aims to inspire a future generation of young people to maximise their skills, talents and passions to make their unique difference in the world around them. We worked with Windmills to create a new website to showcase its extensive library of resources; alongside an animation and interactive tool.
At the heart of the brief was a focus on the user journey to enable easy navigation of the wide range of programmes that Windmills has developed and make the tools and resources easily available.
Inspiring a generation
Working with the existing Windmills Foundation identity, we initially created a visual concept for the site which was fresh and clean, whilst also aligning with wider communications and collateral that Windmills had produced.
This was then taken into development using WordPress in which we developed a three tier menu to enable easy navigation of the wide range of resources in a sustainable manner. Take a look at the site.
Alongside the website we also developed an interactive tool, using React, to enable users to discover the skills they love using and are really good at – try out the tool here.
Finally, we also developed a character-led animation to provide an introduction to the Windmills Foundation, its ethos and vision. This is carried on the website to provide a prominent explanation of the organisation – take a look at the animation on this page below.
Why it matters
Windmills Foundation has a vision to creatively collaborate with like-minded partners on exciting projects that inspire and empower young people to live their best lives and make their unique difference in the world.They take a whole life, whole person, whole organisation, whole community approach.
Empowering young people to be in control of their choices and their future is so important, and the role that Windmills Foundation plays in enabling this is fantastic.
Brand development
Liverpool University Hospitals
Health
Campaigns, Design, Strategy and planning
We worked with one of the largest acute trusts in the country, Liverpool University Hospitals NHS Foundation Trust, to develop a new brand to enable it to bring its vision, values and future ambition to life.
With multiple sites, a range of legacy brands and an emerging new strategic direction this was a wonderful challenge to develop a robust brand for a significant new organisation.
Our future together
Liverpool University Hospitals NHS Foundation Trust (LUHFT) was formed through a merger of Aintree University Hospital NHS Foundation Trust and Royal Liverpool and Broadgreen University Hospital Trust.
As a new organisation, it became one of the largest acute trusts in the country and one of the biggest employers in the region with an annual budget of £930 million. Unlike many other NHS mergers, the merger was driven by the clinical staff, who made the case for bringing the two organisations together in order to improve patient care.
We were commissioned by LUHFT to establish a clear brand framework for how it communicates its vision, values and strategic objectives in a way that is meaningful to all stakeholders.
Using an evidence-based approach we initially carried out a wide range of engagement with LUHFTs diverse stakeholders from patients, staff and senior management through to partners, regulators and Board members. This was used as a foundation that informed a written brand narrative, positioning and tone of voice that:
Communicates what LUHFT stands for
Reflects its vision and values
Is distinctive, yet authentic
Provides a mechanism to engage staff and instil a sense of pride so that they become brand ambassadors
Becomes something that the local community can believe in, be proud of and engage with.
With the written brand story in place we then moved on to consider the visual expression of the brand; developing a unique look and feel, brand architecture and a comprehensive set of brand guidelines to inform how the brand should be brought to life across the organisation’s many touchpoints.
Following a period of robust testing of all aspects of the new brand amongst key stakeholder groups, it was approved for roll-out and we worked with LUFHT to deliver a range of priority communications initiatives including the roll-out of the new organisational values and strategic reports; alongside collateral to embed the new brand across video, screensavers, email, posters, infographics and more.
Why it matters
LUHFT is an anchor institution for the Liverpool City Region. It has a huge role to play in the future health and prosperity of our region, so it was vital to deliver a brand that connected with the region and the future ambition of the organisation to facilitate its growing impact.
This was a fantastic project to work on with a flagship organisation in our region. The close collaboration with multiple stakeholders throughout from initial research through to testing and implementation allowed us to develop a brand that was authentic to LUHFT and its future.
