We designed and built the Be More portal, on behalf of the Liverpool City Region Combined Authority, to provide a central platform for young people to search, explore and learn about apprenticeship opportunities in the Liverpool City Region.
This included the development of the name, visual identity in addition to the planning and development of the portal. It was built in consultation with current and prospective apprentices at every stage.
As part of this evolution we have also developed an online service to enable young people to create their own prospectus documents for courses available at different schools/colleges across the region.
The portal was designed to provide a clear, direct and intuitive platform for young people to search for local vacancies, explore real-life stories and access useful guides on apprenticeships. It was the first of its kind in the country, setting the standard for other regions to follow. Throughout the development of the site our ideas and proposals were tested robustly by a sample of young people to ensure the platform would deliver the maximum value.
Since launch in 2019 we have continued to work with LCRCA in developing and expanding Be More to reflect the changing needs of the market and regional strategic priorities around youth education and employment.
Why it matters
It is vital for our economy to generate more and higher value jobs, and ensure that we have a workforce with the right skills to fill these roles. Apprenticeships are a key part of this.
Platforms such as Be More in bringing together vital information into one place, making it easy for young people to take control of their future and the opportunities available to them.
Be More was established to provide an overarching identity and platform for the complex apprenticeship offer across LCR. The platform is highly adaptable and is now used flexibly by a range of organisations who each have a role to play in the apprenticeship offer and interface with a broad mix of stakeholders from job seekers and families through to colleges, businesses and partners.
Impact
150,000 + vacancy searches since launch
The Be More site has been identified as an example of best practice across the country and has set the path for others to follow.
An identity for a bright future
The core brief was to develop a visual identity (plus name and strapline) that could be used to communicate the future vision and the associated plan for the Trust to its many staff, stakeholders, and patients and their families.
An illustrative concept was created that embraced the warmth and passion of the Trust; with a clear focus on the inspiration for the whole organisation, the children. The concept is based around an illustrated ‘world’ with many individual elements that can be used flexibly across multiple channels.
The logo is a sunshine that provides a simple yet effective symbol of the bright future that the Trust is working towards.
The identity has now been embraced as the primary campaign brand across the entire organisation and we have been involved in its application across every internal and external communications channel available in addition to integrated campaigns, including:
Strategy documents / animations / physical environments throughout the hospital / presentations / emails / infographics / lanyards / events / digital screens
We have also worked with Alder Hey on multiple other campaigns and projects, ranging from commercial partnerships and conferences through to service brands and Covid-19 communications.
Why it matters
Alder Hey is one of the leading children’s hospitals in the UK – not only in terms of patient care but the innovation and leadership in the health economy it shows on a regional, national and international scale. The organisation is positively affecting lives every day.
The identity is used to lead the future vision of a leading city region institution – Alder Hey. It is high profile and a fundamental component of the organisation’s future plans which have a wider impact on our city region.
A brand for a new era of careers
The core brief was to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool within just 10 weeks.
A graphic concept, based on a hexagon, was developed to represent the multi-faceted nature of careers opportunities available to students, along with a nod to the hard-working and industrious nature of bees and honeycomb structures.
The hexagon was used to carry the core logo, which was required to work alongside the corporate University of Liverpool logo;
and it was also used to develop a broader visual language to communicate the various themes of the service and its proposition to students.
The visual identity was applied extensively across multiple channels, including:
The physical environment of the new careers service
Multiple animations
Over 30 printed publications and guides
PowerPoint presentations
Emails
Social media graphics / infographics.
Why it matters
Engaging young people on their future careers is absolutely vital to encourage them to explore and identify what their future could be. The staid old model of careers advice was stagnating and didn’t represent the modern, dynamic nature of student life; so the brave and progressive ambition of UoL was critical to engage students in a different way.
We worked with a multi-disciplinary client team who were all focused on differing aspects of the service – from communications and IT to estate management and careers service leads. This required a robust approach to co-creation and engagement across a complex stakeholder set up.
Impact
Roll-out achieved within 10 weeks
The Career Studio has been identified as a trailblazing service in the sector across the country
The Liverpool City Region Combined Authority (LCRCA) is the combined authority of the Liverpool City Region.
Why LCRCA matters to us?
LCRCA works together to make investments in areas that have a real impact on our communities across issues such as transport, digital, energy and environment, skills and culture much more.
Liverpool World Centre (LWC) works with teachers, higher education institutions and organisations to offer engaging workshops, events and training on global issues and global learning methods.
Why LWC matters to us?
LWC is a catalyst for positive social change by sharing the benefits of global learning. It works with teachers, higher education institutions and organisations as it works towards its vision of a just and sustainable world.
Liverpool School of Tropical Medicine (LSTM), founded in 1898, was the first institution in the world dedicated to research and teaching in the field of tropical medicine.
Why LSTM matters to us?
LSTM develops new drugs, vaccines and pesticides and is at the forefront of infectious disease research.
As a teaching institution, it attracts more than 600 students from 68 countries, from PhD research and Masters programmes to a range of professional courses, and works in partnership with health ministries, universities and research institutions worldwide to train the next generation of doctors, scientists, researchers and health professionals.
Integrated campaigns to engage multiple stakeholders on key issues
Symposium and event branding and collateral
PSS is a social enterprise that supports people to live happy, healthy and hopeful lives, whether they are adults who have learning or physical disabilities, challenges with their mental health or difficulties as they’re getting older; people in and around the criminal justice system; or families who’ve been through unsteady times.
Why PSS matters to us?
PSS is a values-based organisation that is delivering incredible work with all types of people to support them to be as independent as possible. PSS does everything it can to help people see their own potential, get out there and live their life your way, no-matter what it throws at them.
Champs is a long-standing collaborative of nine Directors of Public Health and their teams serving 2.5 million people in C&M, who also have a strategic influencing role within the Liverpool City Region combined authority and the Cheshire & Warrington sub-region.
Why Champs matters to us?
Champs places collaboration at the heart of its comprehensive and systematic approach to improving public health priorities by large scale action and working together as system leaders across Cheshire & Merseyside. Health issues don’t recognise boundaries and so working together is vital to the wellbeing of our communities.
MIP has become a global leader in the reusable healthcare textile industry, providing a broad range of products and services to the healthcare industry in North America, Europe and around the world.
Why MIP matters to us?
MIP puts care at the heart of its business, committing to making a difference through the integration of science and care. It puts people at the core of everything it does.
LUH runs Aintree University Hospital, Broadgreen Hospital, Liverpool University Dental Hospital and the Royal Liverpool University Hospital. It serves a core population of around 630,000 people across Merseyside as well as providing a range of highly specialist services to a catchment area of more than two million people in the North West region and beyond.
Why LUH matters to us?
LUH works together to support the communities of Liverpool to live happier, healthier, fairer lives. It strives to deliver great quality care, and to be recognised for our commitment to innovation. It is proud to serve families, friends and our city, and our region.
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