Iceland Foods is a British retailer with over 900 stores across the UK and 40 owned or franchises stores in Europe.
Why Iceland matters to us?
Iceland is committed to being a truly responsible business and has placed sustainability at the heart of its strategy. We are proud to support them in communicating their ambition and significant progress they are making as they champion sustainability across the retail sector.
Kaleidoscope has worked with QVC over several years to design key tools that are integral to its employee communications and engagement strategy.
QVC has a workforce spread across the globe so it’s been important to recognise the different cultures at play and the communications delivery models at local levels
Creative for a global audience
Our work has included the development of a range of reports, presentations and digital content on issues such as culture, gender pay gaps and celebratory events.
Working within the QVC brand guidelines we have worked collaboratively with the QVC team to understand their ambitions and have provided fresh, creative thinking to deliver brand communications of the highest standard that could operate across different teams, countries and continents.
Why it matters
Engaged employees lead to improved productivity and efficiency, retention of customers and reduce the turnover in staff. Most importantly, engaged employees are happier, both at work and in their lives. We believe that it is therefore vital to deliver effective and impactful internal communications across any organisation to raise engagement levels, none-more so than at QVC where over 20,000 staff work in multiple locations across the globe.
Taking time to understand the QVC brand identity has been crucial in allowing us to activate it effectively across the multiple projects and channels that we’ve delivered.
QVC is a global television network, and flagship shopping channel specialising in televised home shopping.
Why QVC matter to us?
QVC recognises the importance of its employees across the globe and places significant focus on its communication and engagement with them to maximise employee satisfaction and wellbeing.
We worked with Iceland Foods to design and develop a website to showcase the organisations sustainability strategy and the progress it was making in its commitment to ‘doing it right’.
Embracing the strategic direction of Iceland’s sustainability journey has been vital to us delivering some fantastic communications platforms.
Showcasing a leader in sustainability
Iceland has always been a responsible retailer, committed to ‘doing the right thing’ and disrupting the market to bring about change. We work with Iceland across a range of communications platforms to showcase the significant steps the retailer is taking through its sustainability strategy.
Initially this focused on the planning, design and development of a new website. This showcases the incredible stories that communicate how Iceland is not just talking about sustainability but actually delivering change.
It looks to build awareness of Iceland’s commitment to a sustainable future, build an understanding of its priorities and create a community of advocates for its approach to sustainability.
Following the launch of the site we have continued to work with Iceland through designing a wide range of their sustainability reports which focus on their specific actions and impact on priorities such as plastics, palm oil, food waste and carbon.
The digital publications aim to engage industry stakeholders, regulators, employees and customers alike – to build a movement behind doing the right thing across the industry and our communities.
Why it matters
Sustainability is paramount to our environmental, economic and social security and prosperity for the future. Enabling organisations such as Iceland to use their platform to drive conversations and show the impact that can be achieved is critical to influence change at a wider level.
Embracing the strategic direction of Iceland’s sustainability journey has been vital to us delivering some fantastic communications platforms. The website has been developed to showcase the depth and breadth of real actions that Iceland are delivering whilst also providing a flexible framework to reflect the evolving sustainability context.
87,633 users of the site since launch
The team at Iceland are so passionate and authentic in their belief that this is the right thing to do, and we have been delighted to support them in communicating their ambition.