Building a brand

  • Bethell
  • Infrastructure
  • Design, Strategy and planning

We worked with Bethell to develop a new brand identity to support its ambitious growth plans in the construction and utilities sectors.

Key to this brief was the need to deliver a solution that was practical as well as creatively engaging through fully understanding how the brand would be implemented by the client across its many sites and operations.

A brand for expansion

Bethell Group is one of the UK’s leading privately-owned integrated construction and utility services companies. We were commissioned to review and develop a new brand identity for the organisation as it embarked on an ambitious expansion plan.

A collaborative creative development process, involving workshops with Bethell’s senior leadership, enabled us to identify the core requirements for a new brand that would support the future business.

We then developed a range of creative options for a new core mark and wider visual language that would not only represent the organisation effectively but critically work across a diverse range of touchpoints for an organisation that has employees across offices, in transit and on site across the country.

The final solution provides clarity on the new Bethell proposition, clearly defining its portfolio across two service areas (civils and utilities), with a visual language that provides flexibility for the utilities service to deliver targeted communications to its specific market.

Why it matters

Bethell are moving into an ambitious period of growth and recognised that a clear and strong brand identity was crucial to their aspirations as the organisation expands into new areas – providing a strong foundation to engage new clients and attract new employees.

Organisations like Bethell are critical to the flow of our society, putting in place the roads, networks and infrastructure that we need to live, work and play.

Invest Liverpool is a team based within Growth Platform which aims to strengthen, simplify and coordinate the business landscape for the Liverpool City Region – in short to make it easier for businesses to start, grow and invest in the region.

Why Invest Liverpool matters to us?

We are passionate about creating a prosperous and sustainable future for our region. This closely aligns with Growth Platform’s mission to deliver growth across the City Region – through business support, attracting investment and developing talent to create a fairer, greener and more inclusive economy for all who live and work here.

Find out what matters to them here

What we’ve worked on with Invest Liverpool

  • Website for Invest Liverpool investliverpool.com

RealWorth is a consultancy that works in the UK, North America and mainland Europe. It represents a unique blend of skills combining academic and commercial expertise to help it’s clients to create better and more sustainable outcomes for their organisations and wider society.

Why Real Worth matters to us?

The ultimate aim of RealWorth is to help to create a future where everyone’s quality of life is improved because social and environmental impacts are valued in every policy, investment and development decision. We believe this type of thinking can only lead our society to become a more positive and sustainable place.

Find out what matters to them here

What we worked on with RealWorth

  • Brand identity development
  • Brand narrative and positioning
  • Corporate publications
  • Website realworth.org

Bethell Group is one of the UK’s leading privately-owned construction and utility services companies, established in 1865.

Why Bethell matters to us?

Bethell is a growing and ambitious organisation that upholds the traditions and reputation of one of the UK’s oldest and most respected civil engineering contractors. It is involved in a wide range of flagship infrastructure projects that are critical to the way we travel, communicate and move around our region – supporting connectivity and accessibility among our communities.

Find out what matters to them here

What we’ve done with Bethell

  • Brand identity
  • Corporate website
  • Corporate values
  • Vehicle livery
  • Signage – internal and external