Dyslexia Scotland is a national charity dedicated to enabling people with dyslexia in Scotland to realise their potential.
Why Dyslexia Scotland matters to us?
Dyslexia Scotland is committed to a vision of making Scotland a dyslexia-friendly country that values the skills and talents of dyslexic people. It is working to inspire and enable dyslexic people to reach their potential in life, learning and work
Various digital platforms to engage multiple stakeholders
Empowering young people
We designed and built the Be More portal, on behalf of the Liverpool City Region Combined Authority, to provide a central platform for young people to search, explore and learn about apprenticeship opportunities in the Liverpool City Region.
This included the development of the name, visual identity in addition to the planning and development of the portal. It was built in consultation with current and prospective apprentices at every stage.
As part of this evolution we have also developed an online service to enable young people to create their own prospectus documents for courses available at different schools/colleges across the region.
The portal was designed to provide a clear, direct and intuitive platform for young people to search for local vacancies, explore real-life stories and access useful guides on apprenticeships. It was the first of its kind in the country, setting the standard for other regions to follow. Throughout the development of the site our ideas and proposals were tested robustly by a sample of young people to ensure the platform would deliver the maximum value.
Since launch in 2019 we have continued to work with LCRCA in developing and expanding Be More to reflect the changing needs of the market and regional strategic priorities around youth education and employment.
Why it matters
It is vital for our economy to generate more and higher value jobs, and ensure that we have a workforce with the right skills to fill these roles. Apprenticeships are a key part of this.
Platforms such as Be More in bringing together vital information into one place, making it easy for young people to take control of their future and the opportunities available to them.
Be More was established to provide an overarching identity and platform for the complex apprenticeship offer across LCR. The platform is highly adaptable and is now used flexibly by a range of organisations who each have a role to play in the apprenticeship offer and interface with a broad mix of stakeholders from job seekers and families through to colleges, businesses and partners.
Impact
150,000 + vacancy searches since launch
The Be More site has been identified as an example of best practice across the country and has set the path for others to follow.
A brand for a new era of careers
The core brief was to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool within just 10 weeks.
A graphic concept, based on a hexagon, was developed to represent the multi-faceted nature of careers opportunities available to students, along with a nod to the hard-working and industrious nature of bees and honeycomb structures.
The hexagon was used to carry the core logo, which was required to work alongside the corporate University of Liverpool logo;
and it was also used to develop a broader visual language to communicate the various themes of the service and its proposition to students.
The visual identity was applied extensively across multiple channels, including:
The physical environment of the new careers service
Multiple animations
Over 30 printed publications and guides
PowerPoint presentations
Emails
Social media graphics / infographics.
Why it matters
Engaging young people on their future careers is absolutely vital to encourage them to explore and identify what their future could be. The staid old model of careers advice was stagnating and didn’t represent the modern, dynamic nature of student life; so the brave and progressive ambition of UoL was critical to engage students in a different way.
We worked with a multi-disciplinary client team who were all focused on differing aspects of the service – from communications and IT to estate management and careers service leads. This required a robust approach to co-creation and engagement across a complex stakeholder set up.
Impact
Roll-out achieved within 10 weeks
The Career Studio has been identified as a trailblazing service in the sector across the country
The Liverpool City Region Combined Authority (LCRCA) is the combined authority of the Liverpool City Region.
Why LCRCA matters to us?
LCRCA works together to make investments in areas that have a real impact on our communities across issues such as transport, digital, energy and environment, skills and culture much more.
Liverpool World Centre (LWC) works with teachers, higher education institutions and organisations to offer engaging workshops, events and training on global issues and global learning methods.
Why LWC matters to us?
LWC is a catalyst for positive social change by sharing the benefits of global learning. It works with teachers, higher education institutions and organisations as it works towards its vision of a just and sustainable world.
Liverpool School of Tropical Medicine (LSTM), founded in 1898, was the first institution in the world dedicated to research and teaching in the field of tropical medicine.
Why LSTM matters to us?
LSTM develops new drugs, vaccines and pesticides and is at the forefront of infectious disease research.
As a teaching institution, it attracts more than 600 students from 68 countries, from PhD research and Masters programmes to a range of professional courses, and works in partnership with health ministries, universities and research institutions worldwide to train the next generation of doctors, scientists, researchers and health professionals.
Integrated campaigns to engage multiple stakeholders on key issues
Symposium and event branding and collateral
The University of Liverpool is a public research university based in the city of Liverpool. Founded as a college in 1881, it gained its Royal Charter in 1903 with the ability to award degrees and is also known to be one of the six original ‘red brick’ civic universities.
Why University of Liverpool matter to us?
The University of Liverpool plays a pivotal role in Liverpool and the wider city region, whether it is through high-class education or research, as it strives to advance learning and ennoblement of life of people around the world.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
