A reading revolution

  • The Reader
  • Education, Health
  • Design, Strategy and Planning

National charity The Reader, which has spent more than 20 years bringing people together and books to life, commissioned Kaleidoscope to refresh and redefine its brand as it prepared to re-open its headquarters in Liverpool’s Calderstones Park following a £5m refurbishment. 

 

The Reader believes that literature is a tool for helping us to survive and live well.

Radical and dynamic

The visual identity was developed to communicate the warmth and connection of the ‘reading revolution’ at the heart of The Reader’s work.

It aims to communicate all aspects of The Reader’s brand to reflect who they are today – a warm, radical and dynamic organisation that has literature and people at its heart. 

The updated identity includes a refined version of The Reader’s previous organisational logo that will help the charity to attract a more age-diverse audience as it looks to scale its reading revolution. The simplified design has been chosen to work better across digital platforms. 

We also created a family of sub-brands for the visitor experiences on offer at The Reader at Calderstones. These range from The Reader Storybarn, an imaginative playspace dedicated to the delights of reading for pleasure in families, to The Reader’s social enterprises, including the Café and Ice Cream Parlour, which generate revenues to support the charity’s work with communities. 

The identity was developed in a pragmatic fashion, using practical working sessions with senior leaders from The Reader to define a clear brand hierarchy and strategy, ahead of developing visual approaches and brand guidelines in a timeframe of just eight weeks.

Why it matters

The Reader believes that the unique power of literature has the potential to connect individuals, help us feel better and to rebuild lost social bonds.

It brings people together and books to life in order to make warmer, healthier, stronger communities. 

This was a wonderful project to be involved with an organisation that has incredible ambitions to grow its social impact and deliver lasting impact to the communities it serves and the wider health and well-being sector.

Getting active while learning

  • Enrich Education
  • Education
  • Development

Enrich Education specialise in providing creative products and services that encourage children across the UK to be physically active while learning. They work with hundreds of schools and tens of thousands of young people every year, offering a range of sport and education programmes and activities, including Orienteering with cross-curricular outdoor learning, Quidditch and Children’s University.

We worked with Enrich to transform their digital platform and support their ambition to become an outstanding national provider of educational products and services. 

A platform for growth

Working closely with the Enrich team we developed a new WordPress based site and secure content platform to allow them to sell and distribute their cross-curriculum active learning content digitally to schools.

The new website consists of a new front end with a refreshed look and feel and seamlessly integrates with a new subscription-based content hub. The hub enables customers to access a range of different content and resources, both standard and bespoke to the individual client and their subscription level.

We also integrated the new platform with Enrich’s PipeDrive CRM system, linking customers and sales data to allow them to market and communicate effectively with their customers and stakeholders.

We continue to work with Enrich Education on the ongoing evolution of the platform. Check it out now!

Why it matters

Enrich supports young people to be physically active when learning. Through delivering this project we are proud to have supported Enrich in scaling their ability to have a positive impact on young people’s health and well-being by providing creative, physically active learning experiences.

Enrich’s future growth plans were centred around the digital transformation of their products, a customer centric online platform to purchase and access them, and the integration of those with their wider set of business tools and systems. Bringing these elements together effectively into a single solution was vital to helping Enrich scale and progress their business priorities.

A unique difference

  • Windmills Foundation
  • Education
  • Design, Development, Video and animation

The Windmills Foundation aims to inspire a future generation of young people to maximise their skills, talents and passions to make their unique difference in the world around them. We worked with Windmills to create a new website to showcase its extensive library of resources; alongside an animation and interactive tool.

At the heart of the brief was a focus on the user journey to enable easy navigation of the wide range of programmes that Windmills has developed and make the tools and resources easily available. 

Inspiring a generation

Working with the existing Windmills Foundation identity, we initially created a visual concept for the site which was fresh and clean, whilst also aligning with wider communications and collateral that Windmills had produced.

This was then taken into development using WordPress in which we developed a three tier menu to enable easy navigation of the wide range of resources in a sustainable manner. Take a look at the site.

Alongside the website we also developed an interactive tool, using React, to enable users to discover the skills they love using and are really good at – try out the tool here.

Finally, we also developed a character-led animation to provide an introduction to the Windmills Foundation, its ethos and vision. This is carried on the website to provide a prominent explanation of the organisation – take a look at the animation on this page below.

Why it matters

Windmills Foundation has a vision to creatively collaborate with like-minded partners on exciting projects that inspire and empower young people to live their best lives and make their unique difference in the world. They take a whole life, whole person, whole organisation, whole community approach.

Empowering young people to be in control of their choices and their future is so important, and the role that Windmills Foundation plays in enabling this is fantastic.

Windmills Foundation develops innovative approaches and resources that enable young people to create their vision for the future.

Why Windmills Foundation matters to us?

Windmills Foundation has a vision to creatively collaborate with like-minded partners on exciting projects that inspire and empower young people to live their best lives and make their unique difference in the world. They take a whole life, whole person, whole organisation, whole community approach.

Find out what matters to them here

What we’ve done with Windmills Foundation

  • Website design and development
  • Interactive decision-making tool
  • Character-led explainer animation

The Reader is a national charity that wants to bring about a reading revolution, so that everyone can experience and enjoy great literature, which it believe is a tool for helping humans survive and live well.

Why the Reader matters to us?

The Reader believes that the unique power of literature has the potential to connect individuals, help us feel better and to rebuild lost social bonds.

It brings people together and books to life in order to make warmer, healthier, stronger communities. 

Find out what matters to them here

What we’ve done with The Reader

  • Brand identity development
  • Brand guidelines
  • Impact reporting
  • Retail and environmental graphics

Iceland Foods Charitable Foundation (IFCF) has donated an incredible £30 million to date since its launch in 1973.

Why IFCF matters to us?

IFCF has a mission: to make life better for people.That’s why it raises money and awareness for good causes – and because it believes it’s simply the right thing to do.

Find out what matters to them here

What we’ve done with IFC ?

  • Design and development of a new website

Enrich Education provides creative, innovative services and products for schools, supporting all young people to be physically active when learning.

Why Enrich Education matters to us?

Enrich has a mission to have a positive impact on young people’s health and well-being by providing creative, physically active learning experiences.

Find out what matters to them here

What we’ve done with Enrich Education

  • Online subscription hub and website

Dyslexia Scotland is a national charity dedicated to enabling people with dyslexia in Scotland to realise their potential.

Why Dyslexia Scotland matters to us?

Dyslexia Scotland is committed to a vision of making Scotland a dyslexia-friendly country that values the skills and talents of dyslexic people. It is working to inspire and enable dyslexic people to reach their potential in life, learning and work

Find out what matters to them here

What we’ve done with Dyslexia Scotland

  • Various digital platforms to engage multiple stakeholders

Be More

  • Liverpool City Region Combined Authority
  • Education
  • Campaigns, Design, Development, Social and digital marketing

Be More is a digital platform that gives young people a single place to search, explore and learn about apprenticeship opportunities in the Liverpool City Region.

Key to this project was the ambition to empower young people to make decisions about their own careers and future path through providing career information in one simple place.

Empowering young people

We designed and built the Be More portal, on behalf of the Liverpool City Region Combined Authority, to provide a central platform for young people to search, explore and learn about apprenticeship opportunities in the Liverpool City Region. 

This included the development of the name, visual identity in addition to the planning and development of the portal. It was built in consultation with current and prospective apprentices at every stage.

As part of this evolution we have also developed an online service to enable young people to create their own prospectus documents for courses available at different schools/colleges across the region.

The portal was designed to provide a clear, direct and intuitive platform for young people to search for local vacancies, explore real-life stories and access useful guides on apprenticeships. It was the first of its kind in the country, setting the standard for other regions to follow. Throughout the development of the site our ideas and proposals were tested robustly by a sample of young people to ensure the platform would deliver the maximum value.

Since launch in 2019 we have continued to work with LCRCA in developing and expanding Be More to reflect the changing needs of the market and regional strategic priorities around youth education and employment. 

Why it matters

It is vital for our economy to generate more and higher value jobs, and ensure that we have a workforce with the right skills to fill these roles. Apprenticeships are a key part of this.

Platforms such as Be More in bringing together vital information into one place, making it easy for young people to take control of their future and the opportunities available to them.

Be More was established to provide an overarching identity and platform for the complex apprenticeship offer across LCR. The platform is highly adaptable and is now used flexibly by a range of organisations who each have a role to play in the apprenticeship offer and interface with a broad mix of stakeholders from job seekers and families through to colleges, businesses and partners.

Impact

150,000 + vacancy searches since launch

The Be More site has been identified as an example of best practice across the country and has set the path for others to follow.

Career Studio

  • University of Liverpool
  • Education
  • Campaigns, Design, Development, Video and animation

We worked with University of Liverpool to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool. 

The brief required innovative and fresh thinking to deliver a break through identity that aligned with corporate guidelines yet pushed the boundaries in to engage students on their future careers. 

A brand for a new era of careers

The core brief was to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool within just 10 weeks.

A graphic concept, based on a hexagon, was developed to represent the multi-faceted nature of careers opportunities available to students, along with a nod to the hard-working and industrious nature of bees and honeycomb structures. 

The hexagon was used to carry the core logo, which was required to work alongside the corporate University of Liverpool logo;

and it was also used to develop a broader visual language to communicate the various themes of the service and its proposition to students.

The visual identity was applied extensively across multiple channels, including: 

  • The physical environment of the new careers service
  • Multiple animations
  • Over 30 printed publications and guides
  • PowerPoint presentations
  • Emails
  • Social media graphics / infographics. 

Why it matters

Engaging young people on their future careers is absolutely vital to encourage them to explore and identify what their future could be. The staid old model of careers advice was stagnating and didn’t represent the modern, dynamic nature of student life; so the brave and progressive ambition of UoL was critical to engage students in a different way.

We worked with a multi-disciplinary client team who were all focused on differing aspects of the service – from communications and IT to estate management and careers service leads. This required a robust approach to co-creation and engagement across a complex stakeholder set up.

Impact

Roll-out achieved within 10 weeks

The Career Studio has been identified as a trailblazing service in the sector across the country