MYA is a charity dedicated to providing innovative support and opportunities for young people across Merseyside.
Since 1890 MYA has been creating real, wide-reaching change that ensures children and young people are better equipped to shape their own futures.
Dyslexia Scotland is a national charity working to create a dyslexia-friendly Scotland. They aim to inspire and enable people with dyslexia to realise their full potential.
Empowering people with dyslexia to reach their full potential
We have worked with Dyslexia Scotland for many years, developing and supporting their digital assets, corporate site, youth-focused hub, and online educational toolkit.
We were recently recommissioned to undertake a ground-up redesign and build of Dyslexia Scotland’s main charity website using best practice accessibility, as well as specific consideration to dyslexic users.
Working closely with Dyslexia Scotland, we identified their plan for business growth and how their website could facilitate it. As a result, we developed a new online platform providing both a flexible WordPress based CMS to provide them the freedom to manage their content, but also an integrated ecommerce store and customised subscription system to allow them to expand their digital product offering, increase their market reach and pursue the objectives from their strategic plan.
The platform consists of a new front end with a refreshed look and feel that has been built from the ground up with dyslexia-friendly accessibility in mind. It enables users to access a wealth of content and resources, purchase a membership subscription that unlocks premium content and resources, as well as make stand-alone purchases from the shop. We have also integrated EventBrite and JustGiving into the platform allowing for a seamless process when collecting donations or running charitable events.
The new platform now places greater emphasis on donations and memberships, as well as allowing them to raise additional funds through the sale of products and educational content using online payments. Ultimately helping them to achieve their goals of creating a dyslexia-friendly Scotland.
Dyslexia Scotland provides support to people with dyslexia, allowing them to feel confident in their abilities and improving their quality of life. We value communications that matter, and Dyslexia Scotland’s mission matters to us and to the lives of many people impacted by dyslexia.
We are proud to have supported Dyslexia Scotland by scaling their ability to have a positive impact on people’s lives.
National charity The Reader, which has spent more than 20 years bringing people together and books to life, commissioned Kaleidoscope to refresh and redefine its brand as it prepared to re-open its headquarters in Liverpool’s Calderstones Park following a £5m refurbishment.
The Reader believes that literature is a tool for helping us to survive and live well.
The visual identity was developed to communicate the warmth and connection of the ‘reading revolution’ at the heart of The Reader’s work.
It aims to communicate all aspects of The Reader’s brand to reflect who they are today – a warm, radical and dynamic organisation that has literature and people at its heart.
The updated identity includes a refined version of The Reader’s previous organisational logo that will help the charity to attract a more age-diverse audience as it looks to scale its reading revolution. The simplified design has been chosen to work better across digital platforms.
We also created a family of sub-brands for the visitor experiences on offer at The Reader at Calderstones. These range from The Reader Storybarn, an imaginative playspace dedicated to the delights of reading for pleasure in families, to The Reader’s social enterprises, including the Café and Ice Cream Parlour, which generate revenues to support the charity’s work with communities.
The identity was developed in a pragmatic fashion, using practical working sessions with senior leaders from The Reader to define a clear brand hierarchy and strategy, ahead of developing visual approaches and brand guidelines in a timeframe of just eight weeks.
The Reader believes that the unique power of literature has the potential to connect individuals, help us feel better and to rebuild lost social bonds.
It brings people together and books to life in order to make warmer, healthier, stronger communities.
This was a wonderful project to be involved with an organisation that has incredible ambitions to grow its social impact and deliver lasting impact to the communities it serves and the wider health and well-being sector.
Enrich Education specialise in providing creative products and services that encourage children across the UK to be physically active while learning. They work with hundreds of schools and tens of thousands of young people every year, offering a range of sport and education programmes and activities, including Orienteering with cross-curricular outdoor learning, Quidditch and Children’s University.
We worked with Enrich to transform their digital platform and support their ambition to become an outstanding national provider of educational products and services.
Working closely with the Enrich team we developed a new WordPress based site and secure content platform to allow them to sell and distribute their cross-curriculum active learning content digitally to schools.
The new website consists of a new front end with a refreshed look and feel and seamlessly integrates with a new subscription-based content hub. The hub enables customers to access a range of different content and resources, both standard and bespoke to the individual client and their subscription level.
We also integrated the new platform with Enrich’s PipeDrive CRM system, linking customers and sales data to allow them to market and communicate effectively with their customers and stakeholders.
We continue to work with Enrich Education on the ongoing evolution of the platform. Check it out now!
Enrich supports young people to be physically active when learning. Through delivering this project we are proud to have supported Enrich in scaling their ability to have a positive impact on young people’s health and well-being by providing creative, physically active learning experiences.
Enrich’s future growth plans were centred around the digital transformation of their products, a customer centric online platform to purchase and access them, and the integration of those with their wider set of business tools and systems. Bringing these elements together effectively into a single solution was vital to helping Enrich scale and progress their business priorities.
The Windmills Foundation aims to inspire a future generation of young people to maximise their skills, talents and passions to make their unique difference in the world around them. We worked with Windmills to create a new website to showcase its extensive library of resources; alongside an animation and interactive tool.
At the heart of the brief was a focus on the user journey to enable easy navigation of the wide range of programmes that Windmills has developed and make the tools and resources easily available.
Working with the existing Windmills Foundation identity, we initially created a visual concept for the site which was fresh and clean, whilst also aligning with wider communications and collateral that Windmills had produced.
This was then taken into development using WordPress in which we developed a three tier menu to enable easy navigation of the wide range of resources in a sustainable manner. Take a look at the site.
Alongside the website we also developed an interactive tool, using React, to enable users to discover the skills they love using and are really good at – try out the tool here.
Finally, we also developed a character-led animation to provide an introduction to the Windmills Foundation, its ethos and vision. This is carried on the website to provide a prominent explanation of the organisation – take a look at the animation on this page below.
Windmills Foundation has a vision to creatively collaborate with like-minded partners on exciting projects that inspire and empower young people to live their best lives and make their unique difference in the world. They take a whole life, whole person, whole organisation, whole community approach.
Empowering young people to be in control of their choices and their future is so important, and the role that Windmills Foundation plays in enabling this is fantastic.
Windmills Foundation develops innovative approaches and resources that enable young people to create their vision for the future.
Windmills Foundation has a vision to creatively collaborate with like-minded partners on exciting projects that inspire and empower young people to live their best lives and make their unique difference in the world. They take a whole life, whole person, whole organisation, whole community approach.
The Reader is a national charity that wants to bring about a reading revolution, so that everyone can experience and enjoy great literature, which it believe is a tool for helping humans survive and live well.
The Reader believes that the unique power of literature has the potential to connect individuals, help us feel better and to rebuild lost social bonds.
It brings people together and books to life in order to make warmer, healthier, stronger communities.
Iceland Foods Charitable Foundation (IFCF) has donated an incredible £30 million to date since its launch in 1973.
IFCF has a mission: to make life better for people.That’s why it raises money and awareness for good causes – and because it believes it’s simply the right thing to do.
Enrich Education provides creative, innovative services and products for schools, supporting all young people to be physically active when learning.
Enrich has a mission to have a positive impact on young people’s health and well-being by providing creative, physically active learning experiences.
Dyslexia Scotland is a national charity dedicated to enabling people with dyslexia in Scotland to realise their potential.
Dyslexia Scotland is committed to a vision of making Scotland a dyslexia-friendly country that values the skills and talents of dyslexic people. It is working to inspire and enable dyslexic people to reach their potential in life, learning and work