The Windmills Foundation aims to inspire a future generation of young people to maximise their skills, talents and passions to make their unique difference in the world around them. We worked with Windmills to create a new website to showcase its extensive library of resources; alongside an animation and interactive tool.
At the heart of the brief was a focus on the user journey to enable easy navigation of the wide range of programmes that Windmills has developed and make the tools and resources easily available.
Inspiring a generation
Working with the existing Windmills Foundation identity, we initially created a visual concept for the site which was fresh and clean, whilst also aligning with wider communications and collateral that Windmills had produced.
This was then taken into development using WordPress in which we developed a three tier menu to enable easy navigation of the wide range of resources in a sustainable manner. Take a look at the site.
Alongside the website we also developed an interactive tool, using React, to enable users to discover the skills they love using and are really good at – try out the tool here.
Finally, we also developed a character-led animation to provide an introduction to the Windmills Foundation, its ethos and vision. This is carried on the website to provide a prominent explanation of the organisation – take a look at the animation on this page below.
Why it matters
Windmills Foundation has a vision to creatively collaborate with like-minded partners on exciting projects that inspire and empower young people to live their best lives and make their unique difference in the world.They take a whole life, whole person, whole organisation, whole community approach.
Empowering young people to be in control of their choices and their future is so important, and the role that Windmills Foundation plays in enabling this is fantastic.
Building a brand
Design, Strategy and planning
We worked with Bethell to develop a new brand identity to support its ambitious growth plans in the construction and utilities sectors.
Key to this brief was the need to deliver a solution that was practical as well as creatively engaging through fully understanding how the brand would be implemented by the client across its many sites and operations.
A brand for expansion
Bethell Group is one of the UK’s leading privately-owned integrated construction and utility services companies. We were commissioned to review and develop a new brand identity for the organisation as it embarked on an ambitious expansion plan.
A collaborative creative development process, involving workshops with Bethell’s senior leadership, enabled us to identify the core requirements for a new brand that would support the future business.
We then developed a range of creative options for a new core mark and wider visual language that would not only represent the organisation effectively but critically work across a diverse range of touchpoints for an organisation that has employees across offices, in transit and on site across the country.
The final solution provides clarity on the new Bethell proposition, clearly defining its portfolio across two service areas (civils and utilities), with a visual language that provides flexibility for the utilities service to deliver targeted communications to its specific market.
Why it matters
Bethell are moving into an ambitious period of growth and recognised that a clear and strong brand identity was crucial to their aspirations as the organisation expands into new areas – providing a strong foundation to engage new clients and attract new employees.
Organisations like Bethell are critical to the flow of our society, putting in place the roads, networks and infrastructure that we need to live, work and play.
Campaigns, Design, Strategy and planning, Video and animation
We worked with Riverside to develop a campaign to lead the roll-out of its refreshed customer portal, My Riverside.
Key to the brief was a need to deliver a concept that cut through wider customer communications
Making life easier
Riverside have redeveloped their customer portal, My Riverside, and commissioned Kaleidoscope to develop a new campaign to spearhead the launch and drive customer engagement with it.
My Riverside is a digital platform that enables Riverside customers the ability to easily manage their home through reporting repairs, checking accounts and making payments online.
Our initial role was to establish a distinctive creative concept that would set My Riverside apart from wider Riverside communications.
The platform had already been launched previously but did not achieve the required engagement, so this concept had to stand out and demonstrate that the platform was something to take notice of.
The concept used customer insight which highlighted the primary perceived benefit of the platform to be speed and ease of use.
We therefore built on this and brought it to life using a blend of copy lines and abstract photography, alongside a bright and vibrant colour palette, to articulate how My Riverside was quick and easy to use, and that customers could use the time they saved to do things they really wanted to do.
This was supported by a consistent logo device which reinforced the convenience of the platform and how it could be accessed anywhere, anytime and on any device.
The campaign was launched in a targeted way across Riverside’s customers using multiple print and digital channels, with different content being delivered to a range of customers segments to reflect the differing levels of service’s available in regions and variations in customer engagement with digital tools.
Why it matters
Managing a home can be complex and time consuming, and for many of us can seem overwhelming at times. The My Riverside platform aims to help make this simpler and easier and enable its customers to get on with the things that are really important to them.
Using customer insight to inform our creative direction was vital to the effectiveness of this concept – it provided absolute clarity on what was really important to Riverside’s customers.
Champs Public Health Collaborative
Campaigns, Design, Social and Digital Marketing, Video and Animation
We created a new brand, digital tool and social media campaign to help start conversations about blood pressure and wellbeing with the public.
Undiagnosed hypertension is a serious problem in Cheshire and Merseyside, but many patients aren’t engaging with their own potential risks.
Starting a conversation
Undiagnosed hypertension is a serious problem in Cheshire and Merseyside, but many patients aren’t engaging with their own potential risks. To support pharmacies and health trainers in providing blood pressure checks in the community, we created a new digital tool to help start conversations about blood pressure and wellbeing with the public.
The Happy Hearts web app aids health professionals, by offering a 2-3 minute intervention that leads to a blood pressure check. It was carefully structured in a way that encourages patients to talk about themselves, their life and interests, before allowing the professional to illustrate how the health of their heart plays a crucial role in their life. This will hopefully increase their propensity to take a blood pressure check.
The project was based on a qualitative study which looked at how to motivate people to make healthy lifestyle changes. This work identified effective ways to use conversation to motivate behaviour changes around risk factors, self-care and medication adherence.
This provided us with clear insight that the brand and tool must deliver against. This allowed us to create early concepts around a brand name, identity, look and feel; and a user journey to structure the tool in a way that would support both the patient and health professional.
The tool was developed and tested in collaboration with pharmacies, health trainers and patient representatives to define the best format, content structure and tone of voice. This ensured that we were able to develop the tool in a live and dynamic way, incorporating audience feedback throughout.
On launch, the tool was rolled out alongside a training package for professionals to drive their confidence and propensity to use the tool.
Following launch we have then gone on to deliver a wide range of targeted social media campaigns using a blend of static and animated content (see below) to engage multiple audiences across the region.
Why it matters
Undiagnosed hypertension is a serious problem in Cheshire and Merseyside, but many patients aren’t engaging with their own potential risks. Tools to spark conversations between the public and health professionals are vital to encourage people to take control of their own health on such issues.
The collaborative approach we took to co-create the brand and tool with patient representatives and health professionals was critical to the success of the project.
3.4 million reach from social ads
Since launch Happy Hearts has now become the brand for a range of related campaigns and has been utilised for practical tools in health settings, a detailed CVD website and multiple social media campaigns.
Shaped around you
Design, Strategy and planning
We worked with Alpha to establish a fresh, new identity that would support its future strategic direction and ambitions.
Alpha is a long-standing housing association that has dedicated its life to housing and providing sensitive services for older people.
Shaping a vibrant future
Alpha is a long-standing housing association that has dedicated its life to housing and providing sensitive services for older people. It has more than 860 apartments in 11 local authorities across the North of England.
Against a backdrop of over 50 years of heritage, the organisation wanted to establish a fresh, new identity that would support its future strategic direction and ambitions. We were commissioned to work with Alpha and develop the identity, working closely with the senior management team, employees and residents from the outset.
Through an initial process of creative development, we explored a number of different themes for the identity to embrace, ranging from growth and vitality, through to care and happiness. This allowed us to identify the zones that truly aligned with the future direction of the business and start to consider how they could be brought to life across a core mark, positioning line and visual language.
A number of collaborative working sessions with the various Alpha stakeholders were then used to gauge feedback on the emerging creative proposals and identify key refinements that would ensure the identity resonated with residents and employees alike.
The final solution is built on the brand platform ‘shaped around you’, which reflects how Alpha provides its residents the opportunity to tailor their home, social and community life to their own preferences and live in an independent way. This is supported by a visual device that is comprised of triangles, which form the letter ‘A’ and use a range of vibrant colours, indicative of the diversity of opportunities on offer and the positive outlook that Alpha provides.
Why it matters
Alpha plays a crucial role in the lives of many communities across the North of the country through providing high quality housing and services to older people which provide a platform for their residents to live happy and independent lives.
Close collaboration with Alpha’s senior team and resident representatives gave us the perfect blend of strategic and customer insight to develop an identity that supports the organisation’s future ambition.
University of Liverpool
Campaigns, Design, Development, Video and animation
We worked with University of Liverpool to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool.
The brief required innovative and fresh thinking to deliver a break through identity that aligned with corporate guidelines yet pushed the boundaries in to engage students on their future careers.
A brand for a new era of careers
The core brief was to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool within just 10 weeks.
A graphic concept, based on a hexagon, was developed to represent the multi-faceted nature of careers opportunities available to students, along with a nod to the hard-working and industrious nature of bees and honeycomb structures.
The hexagon was used to carry the core logo, which was required to work alongside the corporate University of Liverpool logo;
and it was also used to develop a broader visual language to communicate the various themes of the service and its proposition to students.
The visual identity was applied extensively across multiple channels, including:
The physical environment of the new careers service
Over 30 printed publications and guides
Social media graphics / infographics.
Why it matters
Engaging young people on their future careers is absolutely vital to encourage them to explore and identify what their future could be. The staid old model of careers advice was stagnating and didn’t represent the modern, dynamic nature of student life; so the brave and progressive ambition of UoL was critical to engage students in a different way.
We worked with a multi-disciplinary client team who were all focused on differing aspects of the service – from communications and IT to estate management and careers service leads. This required a robust approach to co-creation and engagement across a complex stakeholder set up.
Roll-out achieved within 10 weeks
The Career Studio has been identified as a trailblazing service in the sector across the country
Doing it Right
Iceland Foods Ltd
We worked with Iceland Foods to design and develop a website to showcase the organisations sustainability strategy and the progress it was making in its commitment to ‘doing it right’.
Embracing the strategic direction of Iceland’s sustainability journey has been vital to us delivering some fantastic communications platforms.
Showcasing a leader in sustainability
Iceland has always been a responsible retailer, committed to ‘doing the right thing’ and disrupting the market to bring about change. We work with Iceland across a range of communications platforms to showcase the significant steps the retailer is taking through its sustainability strategy.
Initially this focused on the planning, design and development of a new website. This showcases the incredible stories that communicate how Iceland is not just talking about sustainability but actually delivering change.
It looks to build awareness of Iceland’s commitment to a sustainable future, build an understanding of its priorities and create a community of advocates for its approach to sustainability.
Following the launch of the site we have continued to work with Iceland through designing a wide range of their sustainability reports which focus on their specific actions and impact on priorities such as plastics, palm oil, food waste and carbon.
The digital publications aim to engage industry stakeholders, regulators, employees and customers alike – to build a movement behind doing the right thing across the industry and our communities.
Why it matters
Sustainability is paramount to our environmental, economic and social security and prosperity for the future. Enabling organisations such as Iceland to use their platform to drive conversations and show the impact that can be achieved is critical to influence change at a wider level.
Embracing the strategic direction of Iceland’s sustainability journey has been vital to us delivering some fantastic communications platforms. The website has been developed to showcase the depth and breadth of real actions that Iceland are delivering whilst also providing a flexible framework to reflect the evolving sustainability context.
87,633 users of the site since launch
The team at Iceland are so passionate and authentic in their belief that this is the right thing to do, and we have been delighted to support them in communicating their ambition.