We are quickly moving through 2024 and as March approaches, the Kaleidoscope team is gearing up to dive into the trends that’ll shape our communication game. We want to look at how colour trends may impact the way that we as a team create communications that matter and more importantly… that resonate with our audiences! 

We all know that colour has the power to support nonverbal communication and allows brands to evoke emotional responses and communicate their values clearly to their audiences…according to the savvy folks at Hubspot, colour is the VIP of first impressions for consumers. They tie emotions and vibes to colours (think black for luxury), which then shape their perception of a product or brand. Check out their insights on the psychology of colour [here]

So with that being said, what colour trends does 2024 have in store for us marketeers? 

Drumroll, please! Let’s welcome the warm and fuzzy vibes of Pantone’s colour of the year, PANTONE 13-1023 Peach Fuzz. Picture a velvety, gentle peach tone wrapping you in an all-encompassing embrace that nourishes the mind, body, and soul. Leatrice Eiseman, the Executive Director at Pantone Color Institute, spills the beans: “We went for a colour that echoes our deep craving for closeness and connection—a hue that exudes warmth and modern elegance. It’s a shade that sings with compassion, offering a tactile hug and effortlessly bridging the gap between youthful exuberance and timeless charm.”

Sounds great right? Warmth, closeness and compassion are a trio of emotions I think we can all get on board with! We would love to hear how you use colour in your brand and how you think that affects how you communicate with your audience.

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