A brand for a new era of careers

The core brief was to develop, implement and launch a brand for a revolutionary new careers service within the University of Liverpool within just 10 weeks.

A graphic concept, based on a hexagon, was developed to represent the multi-faceted nature of careers opportunities available to students, along with a nod to the hard-working and industrious nature of bees and honeycomb structures. 

The hexagon was used to carry the core logo, which was required to work alongside the corporate University of Liverpool logo;

and it was also used to develop a broader visual language to communicate the various themes of the service and its proposition to students.

The visual identity was applied extensively across multiple channels, including: 

Why it matters

Engaging young people on their future careers is absolutely vital to encourage them to explore and identify what their future could be. The staid old model of careers advice was stagnating and didn’t represent the modern, dynamic nature of student life; so the brave and progressive ambition of UoL was critical to engage students in a different way.

We worked with a multi-disciplinary client team who were all focused on differing aspects of the service – from communications and IT to estate management and careers service leads. This required a robust approach to co-creation and engagement across a complex stakeholder set up.


Roll-out achieved within 10 weeks

The Career Studio has been identified as a trailblazing service in the sector across the country

The University of Liverpool is a public research university based in the city of Liverpool. Founded as a college in 1881, it gained its Royal Charter in 1903 with the ability to award degrees and is also known to be one of the six original ‘red brick’ civic universities.

Why University of Liverpool matter to us?

The University of Liverpool plays a pivotal role in Liverpool and the wider city region, whether it is through high-class education or research, as it strives to advance learning and ennoblement of life of people around the world.

Find out what matters to them here

What we’ve worked on with University of Liverpool

  • Department brand identities
  • Service brand identities
  • Student engagement campaigns
  • Service campaigns
  • Corporate publications
  • Event branding and collateral
  • AR experience