Kaleidoscope has worked with QVC over several years to design key tools that are integral to its employee communications and engagement strategy.
QVC has a workforce spread across the globe so it’s been important to recognise the different cultures at play and the communications delivery models at local levels
Creative for a global audience
Our work has included the development of a range of reports, presentations and digital content on issues such as culture, gender pay gaps and celebratory events.
Working within the QVC brand guidelines we have worked collaboratively with the QVC team to understand their ambitions and have provided fresh, creative thinking to deliver brand communications of the highest standard that could operate across different teams, countries and continents.
Why it matters
Engaged employees lead to improved productivity and efficiency, retention of customers and reduce the turnover in staff. Most importantly, engaged employees are happier, both at work and in their lives. We believe that it is therefore vital to deliver effective and impactful internal communications across any organisation to raise engagement levels, none-more so than at QVC where over 20,000 staff work in multiple locations across the globe.
Taking time to understand the QVC brand identity has been crucial in allowing us to activate it effectively across the multiple projects and channels that we’ve delivered.