Catching cancer early saves lives. If we can detect it and start treatment early, it’s more likely to work – and more people will survive. Screening is always a choice, and this project aimed to encourage discussion across Cheshire and Merseyside that would enable thousands more people to make an informed decision on their screening options.
16,000 people are diagnosed with cancer in Cheshire and Merseyside every year, higher than the national average
What was the challenge?
Champs wanted to help support healthcare and community professionals in starting conversations about screening for breast, bowel and cervical cancers with people living in Cheshire and Merseyside.
They commissioned Kaleidoscope to help build an informative website platform and communications toolkit, with an overarching aim to educate and empower everyone from GPs to community nurses, community professionals and volunteers so they can start more early conversations about screening with the people they see every day.
View the site here
What did we do?
Working closely with Champs, we reviewed their plan for the promotion of cancer screening and how a website and communication toolkit could support this ambition. As a result, we developed a new digital platform that provides professionals with all the information they may need to promote and talk about cancer screening within community settings.
The development of the platform initially focused on the creation of a new name ‘Early Detect, Early Protect’ and an accompanying look/feel which was tested amongst a representative sample of the target audience to ensure relevance and credibility.
Using an extensive research base, we then established a user journey for the platform that would define the content structure and flow, and provided the framework for us to move ahead into full design and development.
The platform consists of a number of areas of key content including information on different cancer types and different screening pathways to demystify what screening is and the steps involved.
This is supported by a resource toolkit, including a suite of posters and social media posts, that professionals can download and use to promote cancer screening within their communities. In addition a resource section displays a collection of relevant resources in an archive which users can filter using a number of categories.
Why it matters
400 users in first four weeks of launch
Catching cancer early saves lives. If we can detect it and start treatment early, it’s more likely to work – and more people will survive.