Be More

Be More is a digital platform that gives young people a single place to search, explore and learn about apprenticeship opportunities in the Liverpool City Region. Key to this project was the ambition to empower young people to make decisions about their own careers and future path through providing career information in one simple place.

Empowering young people

We designed and built the Be More portal, on behalf of the Liverpool City Region Combined Authority, to provide a central platform for young people to search, explore and learn about apprenticeship opportunities in the Liverpool City Region.

This included the development of the name, visual identity in addition to the planning and development of the portal. It was built in consultation with current and prospective apprentices at every stage.

As part of this evolution we have also developed an online service to enable young people to create their own prospectus documents for courses available at different schools/colleges across the region.

The portal was designed to provide a clear, direct and intuitive platform for young people to search for local vacancies, explore real-life stories and access useful guides on apprenticeships. It was the first of its kind in the country, setting the standard for other regions to follow. Throughout the development of the site our ideas and proposals were tested robustly by a sample of young people to ensure the platform would deliver the maximum value.

Since launch in 2019 we have continued to work with LCRCA in developing and expanding Be More to reflect the changing needs of the market and regional strategic priorities around youth education and employment.

Why it matters

It is vital for our economy to generate more and higher value jobs, and ensure that we have a workforce with the right skills to fill these roles. Apprenticeships are a key part of this.

Platforms such as Be More in bringing together vital information into one place, making it easy for young people to take control of their future and the opportunities available to them.

Be More was established to provide an overarching identity and platform for the complex apprenticeship offer across LCR. The platform is highly adaptable and is now used flexibly by a range of organisations who each have a role to play in the apprenticeship offer and interface with a broad mix of stakeholders from job seekers and families through to colleges, businesses and partners.